Dr. Jassim Al Awadhi – Has 20+ years of experience in the telecommunication sector in various fields. Engineering, Product Development and Design, Project management, Customer Experience. Designing and enhancing fixed and mobile products and services, also optimizing customer experience touch-point journey. Recently, Jassim has been part of the Digital Transformation program in a leading telecom organization. Jassim holds a Bachelor's in electronics engineering, a Master's in strategic management, and a PhD in Digital transformation, specifically in AI implementation. Jassim has published peer-reviewed articles and is a speaker and panelist in research and conferences.